[Don’t ever not read the disclaimer -Ed.]
The real estate game is changing. After the fall in 2008, now real estate has once again become a seller’s market. Generally, property value continues to appreciate as more people have the money to buy houses. With the new age of social media and the new methods of real estate photography (drone video-tours showing the first-person-view of a home being a key component here), the way to list and sell a house is more dynamic, engaging, and creative than ever before. The key to selling your home in today’s market is keeping up with the trends, staying active with your listing, and taking all the right preparations before just going out there and posting your property.
When listing your property, as before mentioned, photography needs to be a top priority. Reason being is that so many listings are now using creative photographers to create immersive video tours of their property. Truth be told, many houses are simply not that photogenic (especially from the ground). The days of flipping through stills to try and decide whether or not the home is attractive are over. Now, you can find a listing, click on their video tour, and immerse yourself in the walk through experience. It’s important that the appropriate efforts are made for photography, as with this new age of marketing homes, there’s a huge difference when keeping up with the industry.
Another way to ensure that your home is viewed is social media. In one form or another, everyone you know is on social media. The best part about marketing your home in this regard, is that it’s relatively simple and self-manageable. Create accounts for your home. Post them. Keep a steady stream of content flowing to keep your home current. Ask your friends to share the post in hopes that their network could draw out a potential buyer. From Facebook to Twitter, if you find engaging, creative ways to promote your listing, people are going to be willing to take a look.
Another tool to use is an agent, many of which can be found online. Although this is the traditional way to sell a home with the common commission being 6%, nowadays agents are more willing to bend on their prices than ever before (now there’s more utilities for the common seller to list their homes themselves). Flat fee brokerages are now a thing too – the cost often being lower than what the commission of a ‘traditional’ agent would be. In this seller’s market, and with the way things are changing, there’s now opportunity for sellers to work out better deals with agents and brokerages. This shouldn’t be overlooked in today’s market.
Some sellers just want to sell their homes as quickly as possible and at a comfortable price point. Many of them are turning to companies like Frontier Properties to propose their property, work out a deal with professionals, and receive payment in a timely manner. These types of companies greatly reduce the workload and stress of trying to list and sell a home. Instead, they do the work for you, work with you on a price point, and close the deal quicker than you would when using an agent. On that note, there’s also no commission or fees involved – as it’s a flat offer from a very capable, seasoned buyer.
Another note on selling a house in today’s market is price point. It’s important to know where you’re selling and the immediate market prices. If you’re priced too high – you’ll lose the potential buyer that’s searching for a home like yours when there’s comparable properties at a lower price point (of course this depends on your time leniency of how long you want to hold your home before sale). Doing the research, vetting other properties, and understanding your market are incredibly important when it comes to pricing your home.
With today’s market, selling a home has never been more exciting. The game is changing. There are new tools and methods of listing/marketing your property, and best yet – people are buying. It’s important to remember how immense of an event it is to sell a property (it can tax you with quite a few complex financial situations). Taking the appropriate steps to properly list your home, understanding your market, and learning the process in which homes are sold ensures you of a better deal and smoother transaction. It’s important to be prepared and keep up with the markets evolution.